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Home ? Tech Help ? Muvizu price dropping

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30/08/2016 00:25:39

Valero
Valero
Posts: 50
I bought Muvizu several years ago when it went from Beta testing to commercial for £75.00. Few months later the price was cut in half and now I see the price cut in half even further. After more than 40 years of dealing with software that are "here today and gone tomorrow", I can easily see a pattern that indicates either a major upgrade pending or a simple "abandon-ware", or even a possible total disappearance of this product.
Correct me if I'm wrong but I hope that there is a major upgrade in the horizon rather then the other options.
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30/08/2016 01:04:28

PatMarrNCMuvizu mogul
PatMarrNC
Posts: 1742
I can't speak for Muvizu... only they know their game plan and reasons behind their pricing. But I can speculate, and here's the only thing that makes sense to me:

The niche of 3D graphic animation is really two different markets. The first market is between all the different companies that sell similar products (MAYA, DAZ, iClone, Poser, Muvizu, etc. ) Each of these companies appeals to a different demographic with different budgets.

The second market is in add-ons. If you can get people in the door and get them used to the product, then you have a pretty good shot at selling them content packs. As an entry-level product, Muvizu is positioned to put a lot of active users on the ground, and therefore equally well positioned to sell lots of add-ons. EVERYBODY can afford Muvizu! Imagine a user base that consists of over a million active users... highly possible with a reasonably priced product that has global appeal in the information age!

In the same way that the old razor blade manufacturers used to practically give away their razors so they could sell you the blades that fit them, Muvizu makes a little on each license they sell, but hopefully will offset that on future sales of content.

This would explain why all the new characters don't come with lots of accessories... I figure that eventually we'll have an opportunity to buy more accessories . I could be wrong. But I think that explanation explains a lot of what we're seeing
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