Just one piece of litter banner

We’ve made some new friends here at Muvizu. :)

And they’re cool! Even cooler than us (though perhaps not quite as cool as some of you.) What they are though is a group of really inspiring folks who are about to kickstart a mission to make a difference to our world.

They’re looking for some help with animations and naturally thought of us.

Here’s the lowdown on their plans and how they hope the Muvizu community and users will want to be involved. We think they’ve come up with some really inspiring ideas and we hope some of you will be interested in running with them, pushing your Muvizu skills to their limits and shaping their thoughts into some effective video ideas to support this simple but world changing cause.

Just One Piece background

What’s this all about then?

Litter, garbage, trash. Whatever you want to call it even the cleanest places can have some lying around and that just looks rubbish! (see what we did there?).

What’s your point?

We got to thinking that if people picked up Just One Piece of litter when they were on vacation the world would be a cleaner place and that would be a good thing!

Can Just One Piece really make a difference?


Seriously, will it make a difference?

Yes; apparently there are over 1 billion people that go on holiday every year. That’s 1 billion pieces of trash and that is A LOT of litter... Of course it’ll take a while to get everyone involved but you can start with Just One Piece today (or next time you are on vacation so long as you promise you will!).

Why are you doing this?

Because as good as our intentions are we’re actually really bad at getting up early to volunteer for stuff. Much as we’d like to we never quite get around to donating lots to charities. Or even offsetting our carbon footprints...

But this small gesture, if lots of people do it, will make a big difference without any of us really having to do much at all! It’s like being a really good boy (or girl) scout without having to put in the effort!

So who are we?

A group of friends from various parts of the world that passionately believe that one simple idea can really make a difference without tons (see what we did there, again?) of effort.

And more importantly that people are genuinely good at heart and care about their environment and so if they’ve read this far will pick up the next piece of garbage they see (or at least think about doing that).

So what are you doing to get this going?

We’re putting together the usual social media stuff of Facebook pages and Twitter accounts and as part of this we’re building a Facebook app that integrates with Google Maps to allow people to show where they have picked up Just One Piece and leave a message.

Once we have some interest the plan is that we’re going to work on a mobile app that’ll make things even easier

How can we in the Muvizu Community help?

The best way to explain an idea is through animation and that’s where we’d like your help! We’ve two ideas for some simple animations that can explain what Just One Piece is all about. We’d then like to feature the best ones on our Facebook page and in any promotional things that happen around our idea.

Is your idea going work and make a difference?

We honestly have no idea but we really believe it has to be worth trying and that if it does it could change the world at least in a small way and so we’re working hard to try and make it happen!

Animation ideas


This is all about helping people with good intentions to make a difference without doing much at all – as we’re all well-meaning at heart but often can’t find the time or be motivated to get involved especially with the busy lives we lead and other pressures for our time.

More importantly this is not about cleaning things up – there are lots of organisations that do this brilliantly already – but rather it’s about keeping things that are already clean nice and tidy as the latter involves much less effort and probably doesn’t need rubber gloves!

As such our message needs to be light-hearted and fun and certainly not ‘preachy’. We’ve come up with two ideas as we know that everyone thinks in different ways but we’re totally open to your suggestions!

Humorous (hopefully!) idea

The idea behind this one is that we show that doing one good thing, however seemingly small, makes a person feel good. The person in the animation is well meaning but constantly misses out on doing good things as he’s busy, distracted or simply plans to do them another time.


Our ‘hero’ not quite managing to do small charitable/good things whilst on their way to their holiday:

  1. When booking their holiday they look at the carbon offset option on a website/in the travel agency, think about it and then decide to do it ‘next time’.
  2. As they leave home they pass some ‘Chuggers’ (professional fundraisers that aggressively collect for charities in return for a fee) and manage to skip past them by being on the phone/listening to their iPod etc.
  3. When arriving at the airport in the distance they see someone struggling with luggage, look at a clock to see if they have time to help and see that they do but when they turn around to help someone has got there first.
  4. When they are on the plane they look at the change collection envelope, look into their wallet/pockets to realise that they don’t have any change and so can’t donate
    When on they are on the plane they look at the change collection envelope, plan to give money and somehow miss doing so; they are asleep when the flight attendant walks past for instance.

Perhaps use a device like the Verve Bittersweet Symphony video for his journey but with a much nicer hero!?


Once they are settled on the beach they are shown to be thinking about the good things they ‘nearly did’ and it makes them sad – possibly them replaying their journey and their smile fading/a cloud appearing over them etc.?


We show something like a clean beach with a single piece of rubbish and a rubbish bin (a plastic bottle would be ideal) – this is important as the whole concept is keeping things clean, not cleaning dirty places up.

(For context this is the image we’re using to illustrate the concept – rather than one of a beach covered in rubbish).


Our hero spots the rubbish and has a ‘light-bulb’ moment of having a good idea.

Then somehow is shown moving it to a rubbish bin – we’re aware of the challenges this can present but know there are ways round this especially with Play+ and using invisibility for example - it could even be done perhaps as quick-cuts: see rubbish, hero shown having a good idea, rubbish shown in hero’s possession, rubbish shown in rubbish bin.


Our hero is shown feeling good about himself and the world generally being a better place for them having picked up Just One Piece of rubbish – possibly along the lines of the end of the Southern Comfort advert or the “You’re so Moneysupermarket” campaign where people doing very little feel “epic”.


Perhaps display a screen with the animator’s details and the words “Just One Piece. That’s all it takes.” and then a Facebook link – www.facebook.com/justonepieceorg and a hashtag #justonepiece or #jop?


Lots of little things combined make a difference idea

The idea behind this one is to show that a small single act of doing good – picking up Just One Piece of rubbish – can become a huge force for change if they tell two other people about it, who each tell two other people about it, who tell other etc. etc.. and it snowballs from there.


Show person on a beach with a single piece of rubbish on it – see above for the rationale for this. They initially ignore it and then have a change of heart and remove it – again see above for how this could work with regard to how the software works.

They then have a ‘light-bulb’ moment and realise that if they tell 2 other people in different places about it they can do the same – perhaps have them ‘selfie’ the fact they are on a beach and doing something good – and thus show them Tweeting/Facebooking/Instagramming what they have done to people in other parts of the world.


From the initial person sharing what they have done with two people show the idea growing exponentially through the use of social media – reference back to things like Facebook and Twitter etc. would be good if possible?


We’re very open to suggestions on this front; possibly all the people picking up Just One Piece form into the word Just One Piece, become a smiley face, a ‘happy’ map of the world…?


Perhaps display a screen with the animator’s details and the words “Just One Piece. That’s all it takes.” and then a Facebook link – www.facebook.com/justonepieceorg and a hashtag #justonepiece or #jop?

Sounds like a fun and worthwhile project, yes? We hope you feel inspired to get involved.

As if the warm fuzzy feeling of helping to change the world wasn’t enough, the guys will pick their favourite two submissions from the entries received (either through our gallery or via the Just One Piece competition thread in the forum) by noon on Friday 9th of May and award the producers a copy of the edit-tastic Sony Movie Studio 13 Suite. Woooooo.

Just a few rules and clarifications.

  1. The promoter is MeshMellow Ltd, The Lighthouse, 70 Mitchell Street, Glasgow, G1 3LX UK (the "Promoter).
  2. This competition will commence on 9th April 2014 and the closing date is noon on the 9th of May 2014 – NB. Just One Piece will of course welcome ongoing applications of this brief in support of their efforts!
  3. No purchase of Muvizu:Play+ is required for entry – though worth bearing in mind it will make your Muvizu experience even better! ;)
  4. There are copies of Sony Movie Studio 13 Suite as prizes for the two best entries judged by the Just One Piece team.
  5. All entrants must upload their video to the Muvizu site Gallery or post it in the Just One Piece Competition thread in the forum before the closing date in order to be in the running.
  6. The winner will be notified via email by Friday 16th May 2014 and will also be announced on the Muvizu Forum page. If the winner does not claim the prize within 14 days of notification, the prize will be deemed to have been forfeited and the Promoter may dispose of such prize without any liability to the winner.
  7. The prize is non-transferable & no cash alternative will be awarded in lieu of the prize.
  8. In the event of any dispute regarding the rules, conduct or the results of the competition the Promoter's decision is final and no correspondence will be entered into. Entries that do not comply in full with these rules will be disqualified. The Promoter reserves the right to disqualify any entrant for any reason whatsoever in its sole discretion
  9. If for any reason the prize is unavailable the Promoter reserves the right, at its absolute discretion, to substitute a similar prize of equivalent value.
  10. The Promoter reserves the right to alter, amend, suspend or terminate this competition without prior notice in the event that circumstances make this unavoidable.
  11. All entrants' personal data will only be held for the purpose of the competition and will not be used for any other purposes whatsoever without their prior permission.
  12. All entries in to the competition may be used by Just One Piece at some point during the development of their campaign.
  13. Entry into this competition shall be deemed to be a full and unconditional acceptance of these terms and conditions.
  14. The prize and or the competition is not offered in conjunction with any other offers.
  15. The Promoter will not accept any responsibility whatsoever for any loss, expense or liability arising from the winner's use of the prize.
  16. These terms and conditions shall be governed by and construed in accordance with the laws of the United Kingdom and Great Britain.
  17. All enquires relating to this competition should be made to MeshMellow Ltd, The Lighthouse, 70 Mitchell St, Glasgow, G1 3LX, UK or via the Muvizu forums.